For an agency, a leak is never just one creator’s problem. It affects revenue, the creator’s trust in you, and your reputation with everyone else on the roster. The agencies that handle leaks well treat protection as part of onboarding, not an emergency.
This is a practical setup: what to collect from each creator, how to organise the work, and how to report it so creators see the value.
- Get a written authorisation from each creator before sending notices for them.
- Collect usernames, platforms and originals at onboarding, not after a leak.
- Use one workspace with a separate case history per creator.
- Send short monthly reports creators actually read.
Start with the right authorisation
Copyright notices must come from the owner or someone authorised to act for them. An agency contract doesn’t always cover this, so add a simple authorisation that lets you, or a service you work with, send takedown notices in the creator’s stage name.
- Who may act: your agency and any protection service you appoint.
- What for: copyright notices, search delisting and platform reports.
- Which names: the stage names and usernames the creator uses.
- How long: for the length of your agreement, with notice to end it.
Onboard every creator the same way
Leaks are easiest to handle when the groundwork is already done. Collect this when a creator joins:
- 01Every usernameAll current and past usernames on every platform, plus common misspellings.
- 02Platforms and linksLinks to every official page, so originals can be proven quickly.
- 03Reference contentA few photos the creator is comfortable using for face and image matching.
- 04Watermark rulesAgree on a handle watermark for public content and use it from day one.
- 05A first scanRun a scan right away. Many creators already have leaks they don’t know about.
Organise the work
With several creators, the hard part is keeping track. Every creator needs their own history: which links were reported, when, and what happened.
Report results creators understand
Creators don’t want a spreadsheet of links. A good monthly report answers three questions: what was found, what was removed, and what is still being worked on.
- Leaks found this month, and where.
- Removed and delisted, with dates.
- Open cases and what happens next.
- Anything the creator should know, such as a fake account or a big reupload.
Handle urgent cases fast
Some leaks can’t wait for the monthly cycle: a full archive on Telegram, doxxing, or content shared without consent. Agree in advance who decides, who tells the creator, and who sends the first notices, so nobody loses a day waiting for approval.
