What lifetime value means
A fan who pays $10 for one month is worth $8 to you. A fan who stays a year and tips is worth much more. Lifetime value tells you what keeping a fan is worth, and how much it is worth to win one back.
How this calculator works
- 1SubscriptionMonthly price × months a fan stays.
- 2Tips & PPVAverage extra spend per fan per month × months.
- 3Platform feeOnlyFans keeps 20% of what fans pay.
- 4Lifetime valueWhat is left: what one fan is worth to you.
How to raise it
Fans lost to leaks
Leaks don’t only cost single sales. They cost whole fans: people who would have stayed for months. That is why removing leaks and delisting them from search pays off over time.
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