Agencies: what your creator contracts should say about leaks

When content leaks, everyone asks the same questions at once: who owns it, who sends the notices, who pays, who tells the creator. Answering them in the contract saves days when speed matters most.

Why it belongs in the contract

Leaks touch money, privacy and trust. Without clear terms, a leak can turn into a dispute between the agency and the creator, while the content stays online.

The points to cover

1. 01Who owns the contentUsually the creator. If the agency produces or edits content, say who holds the copyright and who can act on it.
2. 02Who can send takedown noticesName who is authorised to act for the creator, and in whose name the notices go out (stage name only).
3. 03Who pays for protectionThe agency, the creator, or shared. Write it down, like any other cost.
4. 04ReportingHow often the creator sees what was found and removed. Monthly is common.
5. 05Access to accountsWho has logins, how they are stored, and that they are changed when staff leave.
6. 06PrivacyThat the creator’s legal name and details are never used in notices or shared with third parties.

Inside leaks

Chatters, editors and assistants see a lot of content. Most are trustworthy, but the contract should cover staff too: confidentiality, no personal copies, and what happens if content leaks from inside.

• Confidentiality terms for everyone with access.
• Content stays in shared tools, not personal phones.
• Access removed the day someone leaves.
• Watermarks or usernames on content shared with staff.

When a creator leaves

Decide in advance: who keeps protecting the content already published, who returns account access, and what happens to the reports. A clean handover protects both sides.

FAQ