Nobody needs a company to send a DMCA notice. The law lets any copyright owner do it, and many creators start that way. The question is not whether you can, it is how much of your week it takes, and what you give up along the way.
What doing it yourself involves
Removing one leak is a short job. Keeping your content off the internet is a routine. This is what that routine looks like:
- 01Find every copySearch Google, Google Images, Bing, Reddit, Telegram and the leak sites for your name and usernames, again and again.
- 02Save the evidenceThe exact URL, a screenshot and the date for each copy.
- 03Find who to send it toThe site’s DMCA contact. If it has none or ignores you, look up the host and its abuse address.
- 04Write a valid noticeEach one needs the original, the copy, a good-faith statement, a statement under penalty of perjury, your contact details and signature.
- 05Ask Google and Bing to delistOne request per URL, through each search engine’s own form.
- 06Follow up, then start againSome sites need reminders. And when copies come back, the whole list starts over.
What it really costs
In money, nothing. In time, it depends on how widely you are leaked: one or two links take an evening; a leak spread over Telegram and a few aggregators can take hours every week.
The cost people notice later is privacy. A DMCA notice has to include contact details for the person sending it, and some sites pass notices on to the uploader. Google sends copies of removal requests to the Lumen database, where the name of the sender can be published.
When doing it yourself is enough
- You found one or two copies, on sites with a working DMCA form.
- The content isn’t spreading: no Telegram channels, no repost accounts.
- You are fine with your name on the notice.
- You have time to check again every week or two.
If that is you, start with our free DMCA notice generator and the Google removal guide. Both are free and need no account.
When it stops being worth it
- Copies come back faster than you remove them.
- The content is on Telegram, tube sites or forums that ignore emails.
- You don’t want your legal name on notices.
- You run several accounts, or manage creators as an agency.
That is where a service pays for itself: the searching runs every day without you, notices go out in your stage name, and stubborn sites are escalated to their host and to search engines.
Side by side
Which one should you pick?
FAQ
Lock Leaks plans: Starter $49, Basic $99, Signature $199 a month. Details on the pricing page.